by Noah Collins | Oct 2, 2025
In 2017, Rory McShane started what was called at the time McShane LLC from his garage with one employee at his house off Desert Inn and Eastern. The advertising firm worked with clients ranging from political candidates to non-profits here in the Las Vegas valley and...
by Noah Collins | Oct 2, 2025
The traditional marketing rules are beginning to crack, with audiences becoming more fragmented across platforms. Revolutionizing Microtargeted Campaigns (RMC), led by Founder and CEO Rory McShane, emerges as an innovative media strategy firm in this space. Starting...
by Noah Collins | Oct 2, 2025
Some people are handed success, others chase it and fall short, and then there are the rare few who forge success from sheer necessity. Rory McShane, the founder and CEO of Revolutionizing Microtargeted Campaigns (RMC), falls into that third category. His story is raw...
by Ed Williams | Feb 24, 2023
Rory McShane interviewed by Grant Stinchfield on Real America’s Voice TV to discuss Nikki Haley’s Presidential campaign launch and what the Republican Presidential primary will look like in 2024.
by Ed Williams | Feb 15, 2023
Freedom Behavioral Health CEO “Rory and the team at McShane LLC are fun to work with, passionate about their work and get great results. Thanks, guys!” – Jeff Iverson
by Ed Williams | Feb 15, 2023
Lander County Manager “Honest and accurate Information is key in today’s world. As a local government agency, getting information out to the taxpaying public becomes a challenge if you are not equipped with the tools to do so. McShane has equipped us to do...
by Ed Williams | Feb 9, 2023
San Antonio Police Officer Association Former President “The McShane team and their partners at Public Alliance delivered n incredible victory for the San Antonio Police Officers Association. They used data and cutting edge tactics to defeat Proposition B, at a...
by Ed Williams | Feb 4, 2023
WINNER OF BEST ONLINE VIDEO FOR BOOTSTAPPED CAMPAIGN Winsome Sears was running a campaign for Virginia Lt. Governor against well-funded, establishment candidates. The winning approach included tightly targeted digital ads across identifiable “red meat” segments like...
by Ed Williams | Feb 4, 2023
WINNER OF BEST ONLINE AD CAMPAIGN FOR BOOTSTRAPPED CAMPAIGN Nevada’s 4th Congressional District Congressman Steven Horsford had a ten-year affair with an intern that was 15 years his junior, and then he used his lobbyist firm money to cover up the affair. In less than...
by Ed Williams | Feb 4, 2023
WINNER OF BEST BARE-KNUCKLED STREET FIGHT Chris Ekstrom was running for a congressional seat in Texas. After weeks of being attacked for being a wealthy carpetbagger, Ekstrom’s polling revealed that he was well behind the front runner, barely making third place. He...
